BDC2018

Call for Papers

Who Should Attend?

With Design being an omnipresent discipline, a default human condition, and a conscious instrument in the development of a brand (a promise of functional or experiential quality), potentially every subject field will benefit. This conference will welcome:

• Researchers and Academics

• Designers, Brand Managers, Planners, and Business leaders

• Students (students in the areas of branding and design studies, advertising and media studies and rhetorical domains, visual culture and technology-mediated communication fields).

Topics of interest

The conference committee encourages the submission of extended abstracts within (but not limited to) the following topics:

 Human

• Brand democratization

• Designing brands for diversity and behaviour change

• Creativity processes and choices

• Human- or planet-centred brands

• Circular Brand Design

• Literacies, skill and competences of brand designers

• Designers' responsibilities

• Learning through brands; learning through designing

• Smart brands

• Recent graduates and industry gap

 Programme

• Designed brands: formality and metrics

• Domain of meaning and mentifacts

• Methodological advancements of brand design

• Brand design innovation

• Designing brand experiences

• Intersections of brands and policies

• Cultural relevance of brands

• The Golden Circle of Brand design

 Technology

• Brands and gamification

• Privacy, trustability and loyalty

• Brands geolocalisation and augmented reality

• Internet of Things, ubiquitous and wearable brands

• Artificially intelligent branding

• Brand design techniques dissemination

• Big brand data literacy/creativity

• Brand materiality and tangibility

Outputs

A book of abstracts will be distributed at the conference and the major output will be either an edited book or a special issue in a design academic journal (negotiations are being made with international publishing houses), with a selection of relevant and practical contributions and with the authoritative views and shares of our keynote speakers to be published in 2019.

Important Dates

Submission deadline: 8 May, 2018

Acceptance notification: 25 June, 2018

Early bird registration deadline: 6 July, 2018

Conference dates: 21 and 22 September, 2018

About the venue

London is one of the most international cities in the world, a leading tourism destination, home to an array of famous attractions, embracing history, culture, architecture, nature and nightlife. More info at Visit London. Our 2-day conference will be part of the London Design Festival. This is also the time of the London Design Biennale and the Open House London weekend.

The conference will be hosted and held at the University of West London, in Ealing, London, an easy to reach area by public transport, well served by both Piccadilly and Central lines of London Underground.

Submission guidelines

Authors are invited to submit original and unpublished papers or extended abstracts, which are not under review in any other conference or journal. All Research Papers submissions will be peer reviewed by the program committee based on their originality, contribution to the main field of Brand Design, methodological soundness, and clarity of exposition. Workshops proposals will also be accepted.

Submissions (extended abstracts or workshops’ proposals) must be written in English and must follow the instructions in the template BDC-template.docx (vide www.branddesign2018.net).

Submissions must be sent to submissions@branddesign2018.net

For general enquiries please use info@branddesign2018.net