ACAD2019
A Conversation About Design: Brand Strategy in a Digital Age 2019
Important Dates
About ACAD2019
Join Experience Haus and the Matter Of Form Group on the 21st of June for the 6th Edition of 'A Conversation About Design: Brand Strategy In A Digital Age' - proudly sponsored by Shopware. Hear from a selection of leading brands such as The Economist, Estée Lauder, Pernod Ricard, Bookatable by Michelin, IDEO, Designit and more who will offer their perspectives on why it’s crucial for companies to have some form of differentiation above and beyond the usage value of their product or service.
Topics
Big data technologies, Markets and marketing strategy, Branding, Branding and positioning, Marketing, Communication strategyCall for Papers
We are living in a society plagued by fake news and distrust, and conversations have quickly turned to ethical and responsible design. How do you ensure your brand remains authentic, open and accessible in a time where positive experiences are key? And what is the role of data in all of this? For example, how can we nurture our customers along more personalised customer journeys?
What is the future of the brand? How do you turn your business/customer model into a purpose-driven brand that creates positive experiences for both? As new technology emerges is the concept of branding going to phase itself away, and if so, what is your company doing about this distinct possibility?Sign up and follow your favorite conferences.
