Brand Enforcement USA 2020

Call for Papers

The role, scope and value of a brand has changed significantly, with world rankings now showing brand valuations as being worth billions, and often the most valuable assets a business owns. Brand owners need to enforce their rights in order to prevent imitation, maintain market position and, ultimately, retain brand value. There are a number of ways to do this, but without the right strategy in place, enforcement efforts can quickly become costly and threaten reputation. 

WTR's inaugural Brand Enforcement USA (San Francisco, October 5) will bring together trademark and brand leaders as well as their outside counsel to discuss cutting-edge strategies to improve success in enforcement.

Companies that attend WTR events include:

Accenture

ACT

American Greetings

Bayer

Beckman Coulter

BlueCross BlueShield

Control Risks

Duracell

Enterprise Holdings

GROUPON

HDMI Licensing Administrator

International Private Bank

Jack Daniel's Properties

McMaster

Michael Kors

Robert Bosch

RR Donnelley

Rotary International

Stan Lee's POW! Entertainment

Starbucks

Velcro

Wrigley

U.S. Soccer Federation

United Airlines

United States Olympic Committee

Velcro Group Corporation

W.W. Grainger

Whole Foods Market

Time: 08:00 to 19:15

Prices: In-house Counsel: USD 0.00, Law Firms: USD 695.00, IP Service Providers: USD 1495.00