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Design-MAD

Creating The Big Idea (design & advertising) 2020

Jakarta, Indonesia
28 May 2020
The conference ended on 28 May 2020

Important Dates

Abstract Submission Deadline
28th May 2020
Early Bird Deadline
28th May 2020

About Design-MAD

behind every great campaign has a Big Idea. A Big Idea guides your work so that the campaign would look as 1 concerted effort.

Topics

Design, Design thinking, Graphic design, Advertising, Creating big idea, Big idea

Call for Papers

Many young designers often spend a lot of time creating and crafting designs for their campaigns, but what truly attract consumers to a brand, and its product or service, are communications that actually connects with them - whether it is their personal interest, a life goal, or culture.

These information, also known as insights, are ingredients of a Big Idea.

In fact, behind every great campaign has a Big Idea. A Big Idea guides your work so that the campaign would look as 1 concerted effort.

In this talk, you will learn:

  • What is a Big Idea?
  • Ingredients of a Big Idea - Insights and Truths.
  • How to create a Big Idea. 
  • Real campaign examples.

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