X18

Call for Papers

We are looking for practical case studies on Scaling Ambitious Endeavours. Is your work changing your own or your client enterprise at large, making it perform better and deliver more value to customers? Do you overcome silos, old management styles, and rigid procedures? Did your design work inform strategy definition, instead of just implementing a given strategy? Did you succeed in defining a target state for the ecosystem and transforming the enterprise to get there, by introducing new business models, engaging new partners, or opening new markets? Did you identify new techniques to map the enterprise at scale, and new ways to measure the value design delivered?

We are looking for 45 minute presentations of your case study by one or two speakers, expecting you to cover the following elements:

• The design challenge – what was the initial scope, what the real underlying issue to be tackled?
• The strategic design dialogue – how did you engage decision-makers, customers and other stakeholders to identify a direction to move forward?
• The solution or target state – what did you propose, what principles, concepts and ideas enabled you to scale the solution?
• The results – how did you implement your design, how did you address change and measure impact?

Please submit an abstract of less than 500 words describing your project and the points mentioned above. All accepted presenters will be able to attend the conference free of charge.

Our deadline for submissions is April 30th.