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MAC2020

MAC 2020

Caribe Royale Orlando, 8101 World Center Drive, Orlando, Florida, 32821, United States
30 September - 1 October 2020
The conference ended on 01 October 2020

Important Dates

Abstract Submission Deadline
29th September 2020

About MAC2020

Momentum's 5th Annual Marketing Analytics Conference (MAC) 2020 has evolved along with the times to provide you a program that addresses the most creative And effective ways to reach today's consumers.

Topics

Business and economics, Marketing and sales

Call for Papers

Join us to come away with the tools and techniques that are key to creating a customer-centered marketing strategy that drives profit as well as:

- Dive deep into the persona of the modern marketer and data scientist to uncover how marketers can be more data-savvy and data scientists can better connect to the customer thereby working more effectively together to create an insights-driven culture.

- Explore best practices in targeting and personalization to ensure you are adopting a customer-centric approach to better target your customers to deliver the right message, to the right person at the right time.

- Delve into the current global privacy regulatory landscape to thoroughly understand the growing number of data privacy trends to ensure full compliance while still gaining insight into customer behaviors.

- Examine the state of the art technology in deep learning including AI, Machine Learning, Reinforcement Learning, Natural Language Processing to grasp their capabilities to drive increased ROI and personalization,

- Examine the latest in best practices in attribution to strike a balance between privacy and accuracy with a particular focus on how to navigate a cookie-less world.

- Uncover the next evolution of data and analytics models to further integrate data and marketing and digitize the customer experience/engagement.

- Achieve the Holy Grail of marketing attribution by creating deep personalization at every touchpoint.

Prices:

Early Bird register by 08/21/2020: USD 1195.0,

Advanced register by 09/18/2020: USD 1395.0,

On-site register after 09/18/2020: USD 1695.0

Time: 08:00 - 17:30

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