The omnipresence of references to family in society suggests a widespread belief that family is generally regarded as beneficial, special and ultimately central to our identity as human beings. Societal pressure to have a family, the specific design and marketing of products and services for families, imperatives for environments to be ‘family-friendly’, and arguments about (re)defining or protecting the family are just some examples of the way the concept of family has acquired ideological, social and political significance that affects the general public.