- international marketing export strategies for emerging markets - cross-cultural issues in international business. - consumer behavior and social media - green marketing - big data analytics in marketing - corporate finance

IBA, Bangalore recognizes the immediacy of understanding the marketing ecosystem in Indian and Global context and thus the theme of the conference “Marketing Ecosystem and Innovations: India and the Globe” was conceived. The conference is aimed at both academia and the practitioners to bring about the alignment between theory and practice.