The emma 2018 conference “Media Management in the Age of Big Data and High-tech” will take place in Warsaw, Poland, June 14–15. It will be preceded by an unconference “Creative Cultures for Media Progression” (June 13, 2018) exploring innovative cultures, values and practices of progressive media firms. The conference is hosted by the Faculty of Journalism, Information and Book Studies, University of Warsaw. It is organised by local team led by Dr. Michał Głowacki (University of Warsaw) in collaboration with Professor Lizzie Jackson (London South Bank University).