Brand design

The aim of this new design-led conference is to establish a new forum for brand research and discussion, putting Design (both as a process and a humanist approach) at its core as one of the most relevant disciplines of branding itself. It is expected that inter and transdisciplinary aspects of design-led branding methods, approaches and experiences can be discussed. The conference seeks mainly to focus on the vital and underrepresented role of Design theories and practices in Branding, unveiling Design’s potential to create brands and the wider impact of Design in Branding.